WWE: Senior Vice President, Brand
Established and managed the structure, budget, goals, and KPIs of the newly developed Brand department. Led implementation of the company’s global rebrand and supported expansion and revenue growth across all business units.
Results
Revenue Growth
Supported business development, contributing to a 21% increase in revenue and a 55% increase in the number of advertisers.
Global Rebrand
Oversaw and managed the company’s global rebrand and implementation of new logo across all digital and physical assets. Negotiated with vendors and managed timelines for maximum efficiency, resulting in final project costs coming in $500,000 under budget.
Social Media Strategy
Developed and managed social media strategy to increase Chief Brand Officer’s reach and sphere of influence, resulting in 1.8 million new Facebook fans and a 4,000% increase in engagement within 6 months, without an ad spend.
Global Business Development
Supported global business expansion, including more than 40 new opportunities in the U.S. and China. Generated new relationships including Uber, Facebook, Buzzfeed, Oculus Virtual Reality, Reddit, Jawbone, Paramount, Disney, Mars, American Airlines, Papa John’s, Experian, and The Players’ Tribune.
Brand Perception
Partnered with NBCU on the strategy, creation and launch of WWE: For The Hero In All Of Us brand campaign and TV Spot, distributed across all NBCU assets, airing more than 2,400 times in one week.
Strategic Partnerships
Established new strategic partnerships with the White House in support of Education, Military, and Heath & Fitness. Expanded existing partnerships with Pepsi, Post, Kraft, General Mills, Susan G. Komen, Boys and Girls Club of America, and Special Olympics.
Influencer Engagement
Conceived and executed the company’s B2B and Influencer Communications Strategy, including quarterly newsletters distributed to 400+ industry and lifestyle influencers and more than 1,000 Government officials. Launched monthly B2B and B2C Influencer engagement initiatives, driving event ticket & CPG sales.
Philanthropy
Created and executed campaigns and partnerships to expand Connor’s Cure, a fund established to help find a cure for pediatric cancer, generating more than $600,000 in donations in one year.
Variety coverage of WWE rebrand.
